"I love my Avene products, and when I got a sample of Avene Cicalfate a few months ago I absolutely loved how it soothed and moisturized my skin. I ordered a tube online, and I didn't realize that it wasn't the same product until I noticed that the cream had a different consistency; and my face felt itchy that night and the next. I called Avene to confirm that the formula has changed. This new Cicalfate + has a postbiotic, is not as occlusive, and much harder to rub in. It's just not as great as the original. I use it as a hand cream so it doesn't go to waste. I wish Avene had kept the original Cicalfate as an option to purchase in the line."